Onto a Gender Fluid Future

It has been more than 30 years since Jean Paul Gaultier first unveiled his monumental collection entitled “When God created Man” featuring big, brawny men in exceptionally tailored skirts. What was first interpreted as a severe provocation to the status quo, Gaultier helped revive the already established masculine legacy of the garment - which was worn by macho-men throughout history, from the Ancient Egyptians and Romans to the samurais and the Scots - for a post-modern era. Our connotation of the “man skirt” has shifted throughout history from ultra-masculine to ultra-feminine and is only one example how neither garments nor fabrics posses gender; gender codes are in the eye of the beholder.Symbolism and gender identities are constructed by temporal and spacial context, dependent on society and collective culture. Hence, clothing in itself is not gendered - our society is, where we collectively mould boundaries and artificial limitations onto the codes of fashion. Pink is not inherently feminine, neither are ruffles and lace - they are simply embellishments and neutral.

It is worth remembering it is us - the consumer- who defines fashion codes, not fashion which defines us.While Vivienne Westwood, Giorgio Armani, John Galliano, Rei Kawakubo, Yohji Yamamoto, Kenzo, and Marc Jacobs have consistently promoted a gender fluid vocabulary, the shift towards non-gendered fashion has become even more commonplace throughout today’s global fashion industry, catapulted to the mainstream conversation due to an Instawoke generation. As a consequence, institutions such as the CFDA have newly added the “unisex/non-binary” category to New York Fashion Week earlier this year, while half of the recognised designers at this year’s LVMH Prize shortlist exhibited gender-neutral collections including Ludovic de Saint Sernin and Charles Jeffrey. Delphine Arnault, founder of the Prize and leading talent at LVMH stated that “gender-neutral fashion, already present in former editions, has gained considerable ground, thus proving that the Prize echoes the recent evolutions in fashion.”

Equally, the Spring 2019 collections solidified the industry’s acceptance for gender-neutral fashion. Notably, Nicolas Ghesquière of Louis Vuitton offered a piercing presentation of exaggerated androgynous silhouettes and sci-fi prints. His futuristic vision of genderless fashion coincides with other creatives when imagining the (both utopian and dystopian) future. Think only of The Matrix which features super sleek sunglasses and floor skimming leather coats; the distressed blue coveralls of 1984; the rigid, metallic jumpsuits featured in countless sci-fi blockbusters worn by protagonists exploring the depths of galaxies far, far away. When lookingahead, futuristic fashion is arguably defined by utilitarianism, leaving distinctive gender codes behind.Another buzz worthy gender fluid Spring 2019 collection was Celine - sans è- reimagined by Hedi Slimane who added menswear to the roster through sharp New Wave tailoring. Slimane’s first press release for the brand stated “The entire wardrobe worn by the male models is unisex, and therefore will also be available for women.” Additionally, creative director John Galliano of Maison Margiela exhibited a gender bending collection dubbed “Co-ed” where deconstructed garments were worn by both men and women. Women wore zoot suits, while men donned skirts and dresses.

While visually stimulating, the collection provoked the question of why is it that when a woman dresses like a man, wearing a tailored, sharp suit she is perceived as powerful whereas, as seen here at Margiela, if a man wears a dress he looks as if he is wearing an attention grabbing costume? Despite all of the progress made in society regarding gender equality, a woman adopting male coded garments is accepted; a man adopting female coded garments is rejected and ridiculed.The most compelling brands offering gender fluid fashion steer away from gimmicky theatrics and instead stay true to a powerful well defined aesthetic. They radiate an authentic message which intellectually goes beyond gender constructs. One poignant example of successful gender fluid design is Louis Gabriel Nouchi, a graduate of the Ecole des Arts Visuals de la Cambre and winner of the Camper and Palais de Tokyo Prizes at the Hyères Festival 2014. With a predominant focus on knitwear and jersey, Nouchi offers a contemporary take on cut and silhouette merging crisp tailoring and leisure sportswear defined by function and craft. Through a refined lens on youth infused grunge, the brand disregards gender norms and lends male and female consumers the freedom to wear what they wish.

While I argue, there is still a purpose and beauty in traditional codes of men's and womenswear, embracing the tide of unisex fashion gives the consumer ultimately more choice over their identity and what they wish to communicate. The consumer holds the power to craft their own image, and holds the power to reject or accept design suggestions. Additionally, unisex fashion makes business sense by linking men’s and women’s shows together, thus offering a singularity in vision. However what does this mean for brands such as Louis Vuitton who have both a high profile men's (Virgil Abloh) and women's (Nicolas Ghesquière) wear designer? Will we see increased consolidation? Surely creative and managerial strategies will need to adapt. If the future of fashion is regarded as unisex, the future is indeed now.

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From Fashion #Ad to a Post-Ad World

This season of September issues was exceptionally fierce, sending an important long overdue message for increased diversity at fashion’s forefront; most notably Beyoncè featured on the cover of American Vogue, shot by Tyler Mitchell, the first ever black photographer to shoot a Vogue cover. The relevance of a September issue is that it sets forward the moment’s dominant trends - culturally and sartorially- for the upcoming months, inspiring a myriad of consumers to turn to a fresh page and approach a new season with the confidence to define or perhaps evento reinvent oneself. It therefore is no surprise that September issues typically outweigh (literally) other issues due to the sheer volume of material, most of which, being advertising campaignsfound at the start of a magazine to persuade or influence the audience in some form.

Judith Williamson (1993) has called advertising campaigns as “one of the most important cultural factors moulding and reflecting our life today” and can be seen collectively as a “privileged discourse for the circulation of messages and social cues about the interplay between persons and objects” (Leiss, Kline, and Jhally, 1990).Having read my fair share of September 2018 issues cover to cover, there are several defining fashion advertising directions which have ultimately triggered the question of have we actually evolved into a Post-Ad world? The Ad as Entertainment Fashion films show no sign of slowing down, with today’s most renowned photographers such as Nick Knight or Sølve Sundsbo really pushing ground in this medium. For this season, it was Steven Meisel who captured the Givenchy moment at a bustling club (maybe Berghain in Berlin?) inviting the audience to partake on a crowded, darkened, glitzy dance floor through a cinematic lens. Also, Jil Sander publicised on Instagram a surreal 3 minute film by Wim and Donata Wenders, composed of repeating scenarios where the protagonists wear different looks from the Jil Sander autumn 2018 collection. Film excerpts were featured in print.

The Ad as Engagement Arguably one of the best “Ads” of the season would be from JW Anderson who earlier this year, held an open call for young photographers to partake in its Your Picture / Our Future initiative. Participants were asked to submit examples of their own work, with competition winners invited to shoot the AW18 campaign. After over 2,000 entries, Julie Greve, Simons Finnerty and Yelena Beletskaya were ultimately crowned the winners. Working together with Anderson, each young photographer was given an edit of the women’s and menswear collections, in order to bring their unique perspectives to the project.

The Ad as Editorial The most striking observation regarding this season’s fashion ads would be the blurred integration from commercial campaigns to creative editorials. Most obvious: the cover of American Vanity Fair September 2018 featuring the actress Michelle Williams against a blank maroon backdrop. Williams is an official ambassador to Louis Vuitton, and therefore appears in a variety of their own ad campaigns and typically wears the luxury brand on magazine shoots, as seen here. The shtick of the matter is that the cover is shot also by Louis Vuitton’s current campaign photographer Collier Schorr. So - the cover of Vanity Fair features 1) Louis Vuitton full look 2) Louis Vuitton brand Ambassador and 3) shot by Louis Vuitton Campaign Photographer. If it walks like a duck…Publications continue to blur the lines between commercial and editorial content however this cover may have just erased those lines completely. A Louis Vuitton spokesperson has labelled the brand-cover incident “a happy coincidence” speaking to the NYTimes, however a just as jovial coincidence has now been spotted on the freshly released October issue cover for Vogue China. The cover features Chris Lee wearing a Gucci dress and shot by Gucci muse, model andGucci campaign photographer Petra Collins.

Should we as consumers and aficionados of fashion be worried about this increased intersection between church and state?Sure there is the argument that we are losing creative integrity and the unique point of view ofindividual publications. But on the flip side, with the tidal wave of imagery - campaign, editorial, etcetera…- we are exposed to every day, is not everything essentially an #Ad?As brands increase in power, they do lend a voice to remarkable individuals such as a Collier Schorr who was one of the few photographers in fashion to speak out against Harvey Weinstein or a Petra Collins who is redefining the female photographer’s “girl gaze”. We are moving away from Ad’s in the traditional, dictating sense and moving to composed messages which span across all mediums, which inspire and entertain, and which directly engage with consumers and rising talent.Always look on the bright side, eh?

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Virgil Abloh takes charge at "Louis Vuitton"

LVMH has appointed Virgil Abloh as artistic director of Louis Vuitton menswear with immediate effect where his first show for the maison will take place in June during Men’s Fashion Week in Paris. After months of speculation (ever since the collaboration between Supreme x Louis Vuitton), it is a huge move in the industry - completing the merger between streetwear with luxury, and hype with longstanding tradition. A disruption to the establishment. The American designer behind the streetwear label Off-White succeeds Kim Jones, who recently left the role to join Dior Homme, replacing Kris Van Assche.

Louis Vuitton’s Chairman and CEO Micheal Burke stated: “Having followed with great interest Virgil’s ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today.”

“It is an honor for me to accept the position of men’s artistic director for Louis Vuitton. I find the heritage and creative integrity of the house are key inspirations and will look to reference them both while drawing parallels to modern times,” says Abloh (37).

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As well as having earned a degree in Civil Engineering and a Master's in Architecture at the Illinois Institute of Technology, Abloh is additionally an artist, DJ, creative director, designer and uber-collaborator, having for example worked as Kanye West’s right-hand man overseeing multiple projects including stage shows and concert merchandise. Abloh’s brand Off-White c/o Virgil Abloh™️ was launched in 2012 as an artwork titled “PYREX VISION”, then known for screen-printed logos onto Champion t-shirts and dead stock from known designers including Ralph Lauren.

Since 2015, Off-White has presented seasonal men’s and women’s runway collections during Paris Fashion Week where the brand has led the charge in combining luxury with streetwear. The Off-White aesthetic stems from a range of influences, often combining sportswear references and performance fabrics, bold logos and graphics, and industrial details, including heavy-duty workwear straps. Made popular due to the dominance of “candid” street-style photos and a fanbase including supermodels Kendall Jenner and Bella Hadid, Off-White has gained a whopping 3.1m followers on Instagram and is hailed as one of the fastest-growing brands at retail.

Despite not having any formal training in fashion design, Abloh has mastered the art of “hype” and smart communication - designing for an Instagram generation where image is everything. While as a designer he does not bring originality, he has the expert ability to re-contextualise any innovation in any cultural field, which has sparked smash hit collaborations with the likes of Ikea, Jimmy Choo or Nike. What distinguishes his work from a sea of others? Those defining air quotes capturing words others have said, but in his own voice - naturally in Helvetica Bold font.

In our communication-driven times, the move in hiring Abloh, makes a lot of sense, where he himself is a media personality boasting 1.8m followers on Instagram. But one has to ask if hiring creative directors based on social media followings and designing for hype is sustainable in the long run? Critics and fashion insiders have mixed responses with Stavros Karelis stating "I couldn’t imagine anyone better than Virgil to carry on the legacy that Mr. Kim Jones left” while Style Zeitgeist's founder and editor Eugene Rabkin, responded to the appointment with an article entitled:

Louis Vuitton’s New Appointment Marks an Important Victory for Marketing Hype Over Design.

Abloh’s appointment at the most valuable luxury house in the world confirms that the traditional route in becoming a creative director - based on craft mastery, qualifications, and cultural cache - has vanished. A natural evolution from couturier to artistic director? Perhaps, yet I fear we are approaching a slippery slope, where “success” is based on online social media followings, “creativity” is constrained by short-term hype and “fashion” a short-sighted marketing exercise.

No matter. Who isn’t excited to see this new direction of “Louis Vuitton”?

Paris Fashion Week SS18: The Boom is Back

And so, another season is behind us. The marathon which is fashion month is complete and the time has finally come to take a well-deserved breather, prop up those blistered and sore feet and reflect on a creatively rich month. The magic of “fashion month” lies within the culture of each fashion capital each possessing its own strengths and weaknesses, where designers and houses celebrate their own local creative scene.

This season, New York made way for a new generation of talent as established designers fled to the other side of the Atlantic, London protested against the political turmoil through vibrant colour and bling, Milan too rode the wave of resilience being upbeat and joyful, and now Paris, bursting with pulsating energy and ingenuity. SS18 was a particularly strong season, offering a range of diverse viewpoints. As per usual the mise en scène of established houses continued to impress, however unlike more recent seasons the collections of big designers were not overshadowed by the grandeur and pomp of theatrics. Best examples of the “big guns” included Louis Vuitton, Saint Laurent, and Chanel.

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It is almost a given that Karl Lagerfeld presented in an over the top location - the season, bringing the jagged cliffs and powerful waterfalls of the Gorges du Verdon inside the Grand Palais… I mean, if you can’t bring the man to the mountain… This artificial presentation of nature interacted beautifully with the parading army of models clothed in clear PVC - plastic boots, hats, capes, and gloves - all to protect the delicate tweeds underneath. While a synthetic taste lingered on your tongue, you realise how appropriate the collection was in this moment of excessive materialism. However, important to note - the sun’s rays stretched into the Grand Palais and created a real rainbow in the man made waterfall. A sign of hope from the heavens? Nature overshadows all? Make what you will, but stunning beauty was accomplished.

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Speaking of beauty, Nicolas Ghesquière at Louis Vuitton and Anthony Vaccarello at Saint Laurent both presented their strongest collections for their respective houses. Ghesquière creative director of a brand synonymous with travel, played on this notion however not geographically speaking, but through time travel. Capturing the sprit of 18th century Louis Quatorze and a modern day gym bug (one who wears a Stranger Things t-shirt none the less) was a playful take on the paradoxes of “high -low” “old- new” “male-female”, and this was very exciting. Vaccarello, who has previously struggled to fill the shoes of his predecessor Hedi Slimane, finally succeeded- presenting a collection of merit through excessive silhouettes and a return of YSL sensual “left bank chic” doing the runway underneath the twinkling lights of the Eiffel tower justice.

(However, leaning on heritage and brand value is not enough, which was sadly the case for Dior who is shamelessly capitalising on a feminist “trend” without backing it up with substance.)

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Personally, best in show was, master of tailoring, Thom Browne. Not only had Browne claimed the strongest show of the season, but presented a collection which will be remembered in years to come. The American in Paris focused on fairy-tales where The Little Mermaid, Sleeping Beauty, and unicorns all played important parts. Elongated silhouettes and epic amounts of tulle were used thus producing an emotional, mystical, couture-like moment. Additional favourites included, John Galliano for Maison Margiela with experimental deconstruction, Dries Van Noten’s rich brocades, Paco Rabanne’s club-kids, Undercover Lab’s ode to Cindy Sherman and of course Pierpaolo Piccioli for Valentino. Piccioli even received a standing ovation from an overjoyed audience and fashion press hailed the collection as a triumph - which it absolutely was. Valentino Garavani, one of the most influential figures in fashion in the 20th century has found a very worthy predecessor and if there was even a shred of doubt before, this collection made the point that Piccioli is continuing to lift the brand to new highs.

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Most accurate in representing today’s youth zeitgeist was Balenciaga, Y Project and Koche. Balenciaga not only conjured up the shoe of the season - the elevated croc platform - but inspired a younger generation on style notes. Accurate in a sense, as most “millennials” cannot afford the Balenciaga offering, but they do indeed purchase vintage in order to imitate modern high fashion and here Balenciaga gave opportunity to others not necessarily in their target audience. Additionally, Y Project, the IT label of the season, rooted in 90’s rave culture, is becoming the uniform for cool  kids, thanks to an counterintuitive aesthetic and meticulous draping. Koche as well continues to evolve, where this season they challenged the relationship between “high society” and football culture with tremendous  success.

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The Paris collections also provided the debuts of Clare Waight Keller for Givenchy and Natacha Ramsay-Levi for Chloé. The oomph factor was no doubt missing at Givenchy, which focused on femininity with a (semi) subversive edge albeit without a zing. For Ramsay-Levi, you could see her signature (from previously working with Ghesquière at Louis Vuitton) due to the sharp angular shapes, steering a once whimsical Chloé into a less forgiving frontier. At Chloé, gone are the days of running through wheat fields- this new Chloé gal has more important things to do, like fighting her way to the top and conquering her dreams. (Note to Dior: now THIS is a feminist collection!)

Fashion, like all industries (and areas in life), goes through booms and troughs, and this season in Paris we saw a boom offering a sense of  much needed escapism and designers looking forward to a future with hope and optimism.

Is Fashion Art? Ft. Balenciaga and Anna Sui

One of the many perks of living in London is being spoiled with world class exhibitions, celebrating many of the world’s great visionaries. This particular weekend saw the opening of two such visionaries - both very different in their own ways - Anna Sui and Cristobal Balenciaga. Interlinked with Sui drawing influence from Balenciaga, and both sparking food for thought.

London’s Victoria and Albert Museum recognised the 100th founding anniversary of “The King” of couture with a retrospective “Balenciaga: Shaping Fashion” (until 18 February 2018). The fabled  Spanish designer has been considered by Christian Dior as “The Master of us all” and by Coco Chanel “as a couturier in the truest sense of the word… The others are simply fashion designers.” Being such a pivotal figure for modern fashion shaping design, the expectations were high to do his creations and visions justice.

Having pre-booked my ticket for the exhibition’s opening, I wasn't anticipating the mass of other visitors which resulted in a bit of a push and shove fest on the very cramped floor level which featured the designer’s original designs. I found it a shame that these iconic pieces were squashed in this tiny space. To read the information plaques, everyone was peering over one another’s heads to catch a few phrases for context. Nevertheless it was a joy to see these sculptured pieces up close, appreciating each meticulous detail. The X-Ray images of two evening dresses by Nick Veasey added an excellent layer of appreciation in regards to craftsmanship and the talent of the pieces’ creator revealing the intimate secrets of the dress' unusual shaping. It also was fascinating to see the pieces ordered by Balenciaga’s loyal customers, reminding us of a extinct time when luxury meant true luxury. Again, it was a shame to cramp these iconic works of art.

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In contrast, the upstair level of the exhibition was gigantic in comparison, featuring designer’s work who were either mentored by Balenciaga himself, such as Hubert de Givenchy, Pierre Cardin, or Paco Rabanne or influenced by his work such as Molly Goddard, and Rei Kawakubo among others.  Naturally, pieces by Balenciaga’s successors Nicolas Ghesquiere and Demna Gvasalia were featured emphasising that design house codes are alive and well even today. Yes, it was nice to see the comparisons of original Balenciaga and those influenced by him (even loosely), however the exhibition curated by Cassie Davies-Strodder struggled to fully capture the essence of one of the original fashion greats.

On the other hand, “The World of Anna Sui” at the Fashion and Textile Museum carefully led the audience onto a psychedelic journey, to follow the footsteps of one of America’s great designers - from her early inspirations, to mood boards from this season’s collection. Curator Dennis Nothdruft truly brought the spirit of the designer’s rock and roll romanticism into the museum tying everything together beautifully. The exhibition was a complete narrative from Sui’s inspiration as a young girl growing up in Detroit to her rapid accent to success in the early 1990’s to her reigning influence today. As the collections were not behind glasses displays, you felt more connected to them as they became part of your own world and not something separate - like the clothing Anna Sui creates. Her eclectic punk (with optimism) brought unity to each display (including Nomads, Hippies, Punks, Surfer, Androgyny to Rock Star) and made you appreciate that it's not the tailoring of techniques themselves, but the lifestyle and spirit Sui exhibits. Pure unfiltered happiness and unabashed “what you see is what you get”.

I personally did not know how much Sui shaped the aesthetics of the early 2000s. Her interpretation of punk was adopted by pop culture icons including Panic at the Disco, Simple Plan, Avril Lavigne and even my 3rd grade idol Hilary Duff  sparking a real #TBT moment. How strange to now look back at youth with nostalgia.

After the exhibition, I treated myself to a delicious gelato from Borough Market (chocolate and mango flavours), strolled across Millennium bridge and processed the significance of fashion exhibitions. Is all fashion art? Is some fashion art? Are fashion and art two separate mediums? *SPLAT* [as the chocolate gelato drips onto my blouse]

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Apart from these curated exhibitions, a recent example imposing this art/fashion question is the recent collaboration between Jeff Koons and Louis Vuitton producing scarves, key chains, small leather goods, and of course hand bags. The collaboration featured five of the most famous paintings in history, including the “Mona Lisa,”  Fragonard’s “Girl With a Dog,” and Van Gogh’s “Wheat Field”. These masterpieces - priceless in their cultural value - are plastered on Louis Vuitton handbags such as the “Never-full” with each bag decorated with bling-age: fat gold or silver letters spelling the artist’s name similar to icy-fresh hip-hop jewellery. One bottom corner features “JF” - Koons’s initials and in the other corner  Louis Vuitton’s logo, with Vuitton icons sprinkled across the rest of the “canvas”. The result is at best a tacky souvenir from a museum shop.

The collaboration has in my opinion been best described by Vanessa Friedman of the New York Times:

“On one hand, Vuitton is exploiting art for its own gain. On the other, an artist is selling out. In the middle, consumers are being introduced to great art as if it is disposable.”

Nothing else needs to be said on the Koons x LV subject.

This example makes the case that fashion simply leeches off art, crunching raw human emotion and interpretation into calculated commercial outputs. However, when seeing the structural draping of  a Balenciaga, the marriage of fashion and music of an Anna Sui, the silhouette revolutions championed by a Dior of a Chanel, or the paradigm shifting provocation by a Martin Margiella, Yves Saint Laurent or Alexander McQueen - fashion and art are synonymous, they are one and the same. Oozing expression with imaginative purpose. But with short term profits overshadowing long term value, I fear we will see more Koons x LV and less Cristobal Balenciaga’s. Let's hope I’m wrong!

Resort 2018: Oh the Places You Will Go

As the sun spreads its rays again across the northern hemisphere, hinting at the delicious promise of summer, fashion’s most respected brands present their holiday inspired resort collections. What intrigued me most with this season was not necessarily the clothes themselves, but I found myself questioning the role of place and its influence within fashion (and on ourselves).  While Dior and Louis Vuitton jetted off to exotic locations, to our surprise Chanel and Prada stayed home - a tangy antithesis to the concept of “resort”.

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Chanel presented on their home turf, the Grand Palais. However instead of celebrating local Parisian style similar to its pre-fall Metier’s d’Art collection, Karl Lagerfeld sent his audience back in time to the natural opulence of Ancient Greece. I found it clever to bring “Greece” to Paris, transporting the mind to an exotic place and time through the execution of narrative transportation. Lagerfeld, notoriously one never to dwell on the past, took us back to the foundation of democracy or how he put it “the teenage years of our world”. It was a convincing thought, revisiting the bedrock of a democratic society - a welcome reminder amidst such a chaotic political climate.

Lagerfeld stated one must sometimes go back in order to move forward.

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Ms. Prada, although much opposed to the commercial crux of cruise collections, returned to the pre-collection calendar after a 5 year hiatus (most likely in response to the struggling financial performance of Prada s.p.a). It was a poetic gesture, showing her collection five stories above the original Prada store, opened by Miuccia Prada’s grandfather Mario Prada in 1913, at the Galleria Vittorio Emanuele II, one of the world’s most magnificent and oldest malls.

The building itself shaped the collection, through its industrial modernity and ornamental elegance. The borrowed influence resulted in a collection regarding the complexity of the female force, with a focus on athleisure emphasising feminine strength and eloquence. I personally liked the idea that the “resort” collection was presented over the heads of the many thousands of eager tourists unaware of the luxury spectacle taking place: a collection ironically intended for the luxury traveler- presented everywhere and no where.

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Dior and Louis Vuitton however fully embraced the rush of heading abroad. Maria Grazia Chiuri, her first resort collection for Dior, headed West. The Wild West that is. Above the glitzy town of Calabasas (home to the rich and famous), lies the wild prairie frontier of the Upper Las Virgenes Canyon Open Space Preserve. The open space and rolling pasture extended relentless freedom to a thematic collection based on the visions of Georgia O’Keefe, ancient cave paintings, and “California Dreaming”.

Nicholas Ghesquiere for Louis Vuitton, on the other hand, headed to the far East along the outer boundaries of Kyoto, Japan: to the Miho Museum designed by I.M Pei. It was the most futuristic modern building imaginable, almost as if it were built by some extra-terrestrial philocalists which too influenced the futurist aesthetics of the collection.

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While many remain skeptical by the true commercial intentions of “resort” collections* it is important to appreciate how place and its culture influences each respective collection.

In 1966 Maurice Broady, a British planner, invented the term architectural determinism: a new term for the architect’s lexicon describing that design solutions have the ability to change behaviour in a predictable and positive way. Also, the greats of the Renaissance including Leon Battista Alberti was convinced that place and beautiful urban planning would benefit all aspects of society as it has the ability to positively affect behaviour. For example, in a beautifully built city the thought was that the super rich would be inclined to spend time in town, not within their private property and all citizens would be encouraged to act communal, respectful and maintain order as we felt a sense of pride for our surroundings.

Buildings and place shape our lives, moods, and as seen through these collections influence design and fashions. If the awe of “place” has the ability to reduce mood disorders of citizens, as well as influence fashion does that mean that fashion too can influence our minds and opinions for the better?

I am very convinced it does.

*Like Louis Vuitton, Chanel will present its pre-fall collection in Japan later this month (for the second time) again affirming luxury’s continuous attempt to impress the Japanese consumer (Japan is the second-largest luxury goods market in the world, you know!)