London Fashion Week AW18

At the time of writing this article, the influence of this season’s Autumn 2018 London Fashion Week has already reached all corners of the world thanks to one unforgettable moment: HM the Queen Elizabeth II sitting front row at Richard Quinn- the immensely talented recent Central Saint Martin’s graduate. Her presence trended on Twitter and was splashed across global front pages, sending a powerful message of support to rising British creative talent.

The British fashion capital once looked down upon as a boisterous fun fair for wide-eyed fashion graduates, has matured into a leading force for desirable grown-up clothes; keeping its roots deep in experimentation yet adopting a wearable approach. Most clearly stressing this point was the particularly strong collection by York-based designer Matty Bovan, who evolved his offering from a studenty-DIY aesthetic to an increasingly polished and put together look.

The strength of London has eclipsed New York, due to US-based designers continuing to jump ship and cross the pond when showing collections, including Delpozo’s creative director Josep Font who chose to take his Madrid-based label to London this season. While London makes sense due to geographic location, it is this creative surge which is making London increasingly attractive. The city is experiencing a vibrant new design scene thanks to the dominance of savvy young graduates supported by initiatives like The British Fashion Council’s NEWGEN which provides recipients with regular mentoring and financial support. Together with the HM the Queen awarding NEWGEN recipient Richard Quinn with the first ever Queen Elizabeth II Award for British Design, the spotlight on Britain’s fashion future grows stronger, underscoring its role as the fashion incubator for fashion talent.

Without a doubt, the signature moment of the season included Christopher Bailey’s swan song for Burberry, ending his 17-year tenure as creative director. Instead of nostalgia and a roster of “greatest hits”, the collection was a touching celebration of his career. The collection, titled Time, explored the past, present, and future of Burberry through vintage references of “Burberry’s” stitched onto rainbow coloured athletic sweatshirts worn by rebellious sons and classic trenches worn by their conforming fathers. The infamous cheque has come and gone (and returned) under Bailey, celebrated today in full force as it was featured on bucket hats, shirts, trenches, and baseball caps. Also, with rainbows everywhere the eye could see, the collection symbolised gay pride and additionally provided large donations to various youth charities which support LGBTQ+ rights and mental health.

Other prominent moments during the week included the increasing involvement of embassies promoting their own local talent in the city. Embassies of Canada and Germany introduced guests to their rising stars, while Hong Kong staged an inspiring presentation inside the grand halls of Somerset House, proving why fashion is shifting from west to east - not only in terms of consumption. Also interesting to note is how the fashion show continues to evolve. This season saw an increase in a more democratic-style presentation, as well as incorporating digitalised formats such as Vivienne Westwood presenting her collection on Youtube. In the case of Steven Tai’s collection, the entire medium of fashion presentation broke ground. Tai who collaborated with the London College of Fashion, ilmxlab, and “Great for Imagination”, saw the historic Durbar Hall at the British Foreign Office digitally transform into the neon streets of Macau. The collection was shown live and on a gigantic screen through immersive augmented reality, and sparked food for thought on the future of the fashion show and indeed the future of fashion week.

The overwhelming look of the London collections focused on longer hems and high necklines, catering to the rise of modest fashion - a movement fuelled as much by religious inclusivity as this unique moment for women who are standing up to harassment. Save for a very convincing presentation by Christopher Kane who celebrated feminine sensuality, the majority of designers offered a look of less exposure, less flaunting. Whether it is fighting against harassment, fighting for equal pay, fighting for the safety of ourselves and our children, fighting for the preservation of the environment, women are headed to battle and need to be well prepared. The lack of high heels only enforced the desire of women to stay fully grounded (and well balanced) when striding ahead, recognising each charging step with unforgiving power.

Similar to New York, a main theme in London was also protection. In scary times who doesn’t want to cuddle up with multiple layers or a chic Roksanda blanket covering our shoulders. Other trends included a warm palate crowned by mustard yellow and shocking pink, lose draping, layered sheer, the free movement of fringe, ribbons and bows, and an orchestrated mix-match of complimenting patchwork. Intelligent. Empowering. Relentless.

This season was a triumph for London, radiating an energy which has not been felt in a while. Through preparation and bravery led by the superb work by the British Fashion Council, the creative capital is proactively bracing itself for the negative impact of Brexit ominously lingering in distance. London will not fall and has never faltered to a challenge - London Fashion Week made the case to the global creative community to “Believe in us” and “support us in the challenging times ahead”. I have never witnessed the global industry to be so united and I was left with optimism for London moving creatively forward.

The Rise and Rise of Katharine Hamnett

After 40 years after first breaking into (and disrupting) the fashion scene, British design legend and activist Katharine Hamnett has returned. And in full force at that, with no punches drawn or hidden. The relaunch of her independent namesake brand comes into light at a moment of peak relevance capturing the l’air du temps of, especially youth movements who are angry at the development of current events. Catapulted to fame through her bold political t-shirts in the 1980’s, she is back to make a statement; to share her message in motivating action. With for example the house of Paul Poiret relaunching next month at Paris fashion week and Hamnett’s iconic pieces now available for sale, it is interesting to note the current revival of influential brands who made fashion history to be introduced and enjoyed by a new generation.

Her Spring 2018 collection was presented at the Liberty London department store, followed by an enticing “in conversation with” lead by Vogue chief critic Sarah Mower. The collection was understated and casually cool, featuring those famous parachute-silk pieces and other celebrated designs reborn from the archive. There was a satisfying friction between the lofty silks and the utilitarian silhouettes, nurturing an overall feeling of urban refinement. The colour palate was mostly muted: dark greens, navy, tan, save from a couple red pieces adding a spicy punch. Especially the t-shirt pronouncing “Protest and survive” - the mantra for this season. Of course next to her studio collection those iconic t-shirts are also up for offer, now revamped with appropriate messages including “Stop Trump” or “Cancel Brexit”. Hamnett stated, “Brexit is the stupidest idea that ever happened (well since we invaded Iraq).”

 

Through fashion, Hamnett hopes to inspire action although she shared her disappointment with the lack of progress by resistance. “We have to up our game. Marches and t-shirts aren’t bringing much. 30-40 years of activism and we’ve achieved bugger all… Marches and T-shirts they have no teeth.” Instead, Hamnett suggests directly contacting local representatives. “You need to not email, but WRITE to your MPs and ask for a reply. They represent you… If everyone did that, in a week we would have a different world.”

She is not one to shy away from anything, especially a cause that she believes in. Case and point, the famous image of her with Margaret Thatcher taken in 1984. The image immortalised her, making political history with a T-shirt reading: “58% DON’T WANT PERSHING”. The t-shirt protested the installation of U.S. nuclear warheads on British soil. According to Hamnett, when Thatcher noticed the T-shirt she stated - “Oh, we haven’t got Pershing here, my dear. We’ve got Cruise. So maybe you’re at the wrong party.”

Next to her involvement with political activism is Hamnett’s dedication to sustainability. Ever since auditing her business in 1989 and being completely shocked at the manufacturing process, she has taken action to promote sustainability in fashion. She nods at the irony as she is the founder of the stonewashing textile process (an extremely polluting process due to excessive chemical and water usage). “I am the Eichmann of the clothes industry”. You can tell how energised she is about being a change agent by implementing sustainable material in her collections (such as organic cotton and silks) and encourages her colleagues to do the same. In reference to the “me-too” movement in comparison to the devastating effects of chemicals and pesticides she jokes: “He touched my bottom! I mean get the --- over it. The real feminist issue is the garment industry and slavery.” She advocates that we should focus more on the tens of thousands dying of pesticide poisoning as victims of the cotton industry in India and Africa and the national and international consequences that provokes (e.g climate change, food shortage, mass-migration).

I have tremendous respect for Katharine Hamnett as she does not just talk the talk… She is fearless, elegant, confident and incredibly talented. She makes people listen (even from 100 meters away thanks to her t-shirts) and always strives in pushing the narrative forward. It was a pleasure to speak to a role model. To someone using fashion to generate action in a time where many think it is enough to complain and passively “like” a photo instead of going out and doing something about it.

Resort 2018: Oh the Places You Will Go

As the sun spreads its rays again across the northern hemisphere, hinting at the delicious promise of summer, fashion’s most respected brands present their holiday inspired resort collections. What intrigued me most with this season was not necessarily the clothes themselves, but I found myself questioning the role of place and its influence within fashion (and on ourselves).  While Dior and Louis Vuitton jetted off to exotic locations, to our surprise Chanel and Prada stayed home - a tangy antithesis to the concept of “resort”.

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Chanel presented on their home turf, the Grand Palais. However instead of celebrating local Parisian style similar to its pre-fall Metier’s d’Art collection, Karl Lagerfeld sent his audience back in time to the natural opulence of Ancient Greece. I found it clever to bring “Greece” to Paris, transporting the mind to an exotic place and time through the execution of narrative transportation. Lagerfeld, notoriously one never to dwell on the past, took us back to the foundation of democracy or how he put it “the teenage years of our world”. It was a convincing thought, revisiting the bedrock of a democratic society - a welcome reminder amidst such a chaotic political climate.

Lagerfeld stated one must sometimes go back in order to move forward.

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Ms. Prada, although much opposed to the commercial crux of cruise collections, returned to the pre-collection calendar after a 5 year hiatus (most likely in response to the struggling financial performance of Prada s.p.a). It was a poetic gesture, showing her collection five stories above the original Prada store, opened by Miuccia Prada’s grandfather Mario Prada in 1913, at the Galleria Vittorio Emanuele II, one of the world’s most magnificent and oldest malls.

The building itself shaped the collection, through its industrial modernity and ornamental elegance. The borrowed influence resulted in a collection regarding the complexity of the female force, with a focus on athleisure emphasising feminine strength and eloquence. I personally liked the idea that the “resort” collection was presented over the heads of the many thousands of eager tourists unaware of the luxury spectacle taking place: a collection ironically intended for the luxury traveler- presented everywhere and no where.

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Dior and Louis Vuitton however fully embraced the rush of heading abroad. Maria Grazia Chiuri, her first resort collection for Dior, headed West. The Wild West that is. Above the glitzy town of Calabasas (home to the rich and famous), lies the wild prairie frontier of the Upper Las Virgenes Canyon Open Space Preserve. The open space and rolling pasture extended relentless freedom to a thematic collection based on the visions of Georgia O’Keefe, ancient cave paintings, and “California Dreaming”.

Nicholas Ghesquiere for Louis Vuitton, on the other hand, headed to the far East along the outer boundaries of Kyoto, Japan: to the Miho Museum designed by I.M Pei. It was the most futuristic modern building imaginable, almost as if it were built by some extra-terrestrial philocalists which too influenced the futurist aesthetics of the collection.

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While many remain skeptical by the true commercial intentions of “resort” collections* it is important to appreciate how place and its culture influences each respective collection.

In 1966 Maurice Broady, a British planner, invented the term architectural determinism: a new term for the architect’s lexicon describing that design solutions have the ability to change behaviour in a predictable and positive way. Also, the greats of the Renaissance including Leon Battista Alberti was convinced that place and beautiful urban planning would benefit all aspects of society as it has the ability to positively affect behaviour. For example, in a beautifully built city the thought was that the super rich would be inclined to spend time in town, not within their private property and all citizens would be encouraged to act communal, respectful and maintain order as we felt a sense of pride for our surroundings.

Buildings and place shape our lives, moods, and as seen through these collections influence design and fashions. If the awe of “place” has the ability to reduce mood disorders of citizens, as well as influence fashion does that mean that fashion too can influence our minds and opinions for the better?

I am very convinced it does.

*Like Louis Vuitton, Chanel will present its pre-fall collection in Japan later this month (for the second time) again affirming luxury’s continuous attempt to impress the Japanese consumer (Japan is the second-largest luxury goods market in the world, you know!)

Dior Resort 2017

Something is rotten in the state of fashion and in my opinion it was most obvious in this season’s resort collections where the actual “collection” has become a secondary matter or a tertiary matter in fact or… wait what clothes? Racked even claimed that yesterday’s Dior resort collection “Has Nothing to Do With Actual Clothes” which is well…a tragedy. Brand has eclipsed product in high fashion - where Resort has become the battleground for the super brands to one up each other, spoil their guests with exotic locations. Cuba! Rio! London! to offer a glimpse into their imaginary worlds, distant from reality, which, this season, has reached a level of insensitivity and “fake” leaving devoted fashion followers disappointed.

I have just finished my final year of university at the University of exeter, writing my dissertation on What is the purpose of the fashion show? Conclusion being we live in the experience economy, the experience and the product are one and this setting of the shows does serve a vital purpose of creating exchange between audience members and sharing content. However history and the papers will remember the Diorient Express, Louis Vuitton helicopter rides, and driving around Cuba with Chanel - not the collections - is this inevitable? Are we simply pivoting into a new age of fashion? Must houses adapt and accept these realities? No one can deny the value of staging these brand events - but in my mind, the balance between branding and product has been skewed and when looking at yesterday’s Dior event it has become embarrassing, with an acidic aftertaste left on the palette.

It was called the “Dior Express” conjuring up old world charm straight out of the set of Poirot, with deep red upholstery, decadent interior, and gorgeous nibbles.

Dior Resort 2017 kicked off at your ever typical, English, pint chugging free-house - the Lady Dior Pub (Jokes)  in hopes to give guests an authentic experience. The model bartenders sported Dior tattoos. The pub sign and topiary featured the classic New Look. Perfect for Instagramming. The next day the sister of the Orient Express left to Oxforshire from Victoria station. It was called the “Dior Express” conjuring up old world charm straight out of the set of Poirot, with deep red upholstery, decadent interior, and gorgeous nibbles. The bell hops were even dressed in Dior ensuring every inch a board was Pinterest perfect - identical to all National Rail trains… it was even delayed!

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And upon arrival at Blenheim palace? A low key fanfare to welcome distinguished guests-including Emma Roberts, Alexa Chung, Kate Mara and Beckinsale - all decked out in their Dior best.

Oh and then their was the actual show. Lights! iPhones! Snapchat!

Only a couple of world class editors used their notepads to jot down notes - Shout out to you Mr. Blanks! And then it was over.

I don’t mean to sound like a sour prune - I study marketing, I understand and love the power of branding - but what is the value of branding if that’s all you have left? It’s like you go on this glorious treasure hunt, find the clues, uncover a big box wrapped in the most exquisite wrapping paper, bows and all, and open it and discover a package of Wrigley’s spearmint gum. We are living in the experience economy, which brings of course many benefits, I mean who wouldn't want to be treated in designer clothes, but in the long run the mirage will be uncovered, people will question Why am I actually here? and the worth of the brand will actually erode. Or on the other hand the brand becomes stronger representing a lifestyle while the physical clothing play a supporting role.

The experiences which were once silk are now Bangladesh polyester.

With Zika spreading in Brazil, Cuba still suffering, millions of people displaced, terror on high alert, and our environment on the brink of disaster - I fail to see how the benefits of these Resort collections outweigh the reality. Of course we need the dream, the escapism, but the experiences which were once silk are now Bangladesh polyester.

And for the 4 people who might be interested in the actual Dior collection, Read on:

The Swiss duo Lucie Meier and Serge Ruffieux conjured up a vibe of London girl cool, Parisian finesse, and a good spoonful of high class aristocracy. Set in the halls of Blenheim palace, built by the architect Sir John Vanbrugh in the early 1700’s, the collection brought back flashbacks of Dior’s English past -1954 with Christian Dior and 1958 with Yves Saint Laurent with Queen Margret front row.

I loved the yellow maxi dress - practical as it is season less - as well as the excessive layering  and varied silhouettes: the puffy sleeves, the synched waist. The prints were also gorgeous reflecting an exotic history and refined spirit - the fox hunt print was wonderful. True sellout hits however were the black and gold rimmed booties, a potential alternative to the Gucci fur loafer for heavy duty wear!

Of course the house codes were reinstated with the bar jacket and new look elements, but were deconstructed and modernised reminding us that while Raf may have left the house - his vision for Dior is very much present. It wasn't only Raf we saw- there were elements from young super talent JW Anderson, as seen by the cropped, flared leather pants and uber puffy mutton sleeves, Mary Katranzou with the cosmos-embroidered maximal prints, on prints…. on prints, and Miuccia Prada due to the styling.

Thats the thing with Meier and Ruffieux - they are too good to be “place holders” for the next big-name designer, but they lack their own identity and a unified look. The collection at times felt sporadic and a bit all over the place with no clear direction. Overall, the Dior Resort 2017 collection deserved more attention and it is a shame it was overshadowed by trains, pubs, and noise, noise, noise. A fine job by a very talented and capable design team!