Milan Fashion Week: AW18

Elizabeth Cady Stanton once said “The best protection any woman can have… is courage.” Designers have a responsibility especially in the climate of #MeToo, in representing strong female figures and offering collections which indeed trigger confidence and courage. Protection of oneself or others, whether male or female, young or old, seems to be the red thread linking together this season’s global fashion weeks.

The point was made most obvious at Milan Fashion Week which kicked off with a captivating presentation by ultimate outdoor brand Moncler and it’s innovative Genius Project. Moncler has taken advantage of the fashion industry’s rapidly changing environment - adapting to the fastening pace of consumer demand offering a range of bespoke, one-off capsule collections dropping periodically throughout 2018. The inaugural presentation included 8 cutting-edge collaborations with some of today’s most inventive creatives. Moncler puffer jackets were reinterpreted by the heightened romanticism of Pierpaolo Piccioli, utilitarian abstraction of Craig Green, and Victorian femininity of Simone Rocha - why not face sub-zero temperatures in style? The project is cutting ties to the restrictive nature of traditional fashion weeks and bringing a convincing alternative to the table.

Another brand which lent protection included Jil Sander, where designers Lucie and Luke Meier chose to focus on a range of tender fabrics and cocoon-like silhouettes. In place of handbags, models carried duvets, or alternatively wrapped them around the shoulders or cinched them tightly around the waist, catering to our need to feel comforted.

Capturing the moment of unsettling macro-environmental developments, a range of collections translated these feelings into the presentations themselves, often into a troubling sci-fi dystopian setting. A meaningful example was the disturbing mise-en-scene at Gucci set in a creepy suite of operating theatres. Fashion’s favourite magus, Alessandro Michele’s explained the metaphor in how people today consciously “operate” on their identities in real life (IRL) or on digital platforms inspired by a mix of Hollywood, Instagram, and brands such as Gucci. “We are the Dr. Frankenstein of our lives,” said Michele. “There’s a clinical clarity about what I am doing. I was thinking of a space that represents the creative act. I wanted to represent the lab I have in my head. It’s physical work, like a surgeon’s.”

Also at Prada the atmosphere suggested troubling times ahead. The setting was surreal and unnatural, with a black-mirrored floor, blinding neon signs attached to heavy plate glass windows - a hovering drone recording the show and audience reactions from the outside in. Big Brother is watching you. The collection was made of an intelligent mix of intriguing contrasts, whether that be a combination of hefty workwear with delicate tulle, romantic cocktail dresses with unforgiving corporate ID cards, digital prints with humble tweeds and knitwear (welcome reminders of a simpler age). Many looks were paired with clunky rubber boots with protective nylon drawstring leg-coverings. Were we protecting ourselves from the rain? Or something lethal which escaped from a top-secret lab, similar to the one in the Shape of Water? I felt this collection successfully married science and art, highlighting through blinding fluorescent colour the sour taste of artificiality and man’s never-ending assault on nature. Like all great art, the collection sparked food for thought and presented an image of a courageous woman who doesn’t have to rely on strong-shouldered blazers to come across as powerful.

With presentations getting more innovative in the hope to generate more buzz, shares, and likes (hopefully leading to an eventual sale), various brands focused on unusual accessories. Various Gucci models glided through the operating rooms holding replicas of their own heads, which has led to the #guccichallenge already trending on Social media. Is today’s fashion intentionally designed for maximum “likes” and e-word of mouth or is social media popularity a welcome byproduct of autonomous creative brilliance? The Tod’s presentation also trended, not due to pet dragons or severed heads in hand, but with the most adorable puppies propped onto the arms of supermodels including Gigi and Bella Hadid. Cuteness overload. Smiles flooded across the audience as these little guys made their runway debuts. A gesture of course to the Chinese “Year of the Dog” however dogs are surely not accessories and should not be seen in the same context as a new handbag or burnt orange leather boots. While yes, Tod’s is known for its accessories, the pups distracted from a rather dull collection.

While London was crowned with the presence of HM The Queen attending NEWGEN recipient Richard Quinn, Milan was linked with the institution of the Vatican due to the launch of the exhibition: “Heavenly Bodies: Fashion and the Catholic Imagination”. For this year’s highly anticipated exhibition at the Metropolitan Museum of Art in New York, the Vatican, Versace, and Vogue are joining forces to show off the Catholic influences in fashion. The exhibition, which opens May 10, will present some of the Vatican’s most precious treasures from the Sistine Chapel sacristy -  exhibited for the first time outside the Vatican.

“Some might consider fashion to be an unfitting or unseemly medium by which to engage with ideas about the sacred or the divine,” says curator Andrew Bolton. “But dress is central to any discussion about religion. It affirms religious allegiances and, by extension, it asserts religious differences.” Also, Cardinal Gianfranco Ravasi, the Vatican’s culture minister, added that clothing oneself is both a material necessity and a deeply symbolic act that was even recorded in the biblical story of Adam and Eve. “God himself was concerned with dressing his creatures,” Ravasi said. Also translated into this season’s Dolce and Gabbana’s opulent collection, religion remained a central topic.

In times of chaos, we are left searching for answers often from higher powers from above. We look for direction, for centrality and grounding. As we continue to proactively protect our bodies, minds, and souls, Milan’s collections offered a range of intriguing solutions; often otherworldly, catering to our direct needs and desires through cultural ingenuity.

Diet Prada: The Influence, The Inspiration, and The Copy

What continues to dominate as one of the most hyped about Instagram accounts for fashion enthusiasts is none other than the sharp-tongued, ever-fierce Diet Prada. The duo behind the influential social media platform has been described by The Cut as the “No-Filter Fashion Critics for an Instagram Age” and by the Financial Times as “Fashion’s most powerful critic”. Diet Prada is celebrated in equal measure by fashion novices and professionals, for bluntly “naming and shaming” established and emerging designers, stylists, photographers, editors and other creatives for "knocking each other off". Results can be equally humorous and humiliating, and never hold back opinion regardless of a recipient’s status in the industry.

Recently, the social media account has recently called out e-commerce brands (e.g Borrow my Balmain) for selling fake Dior dresses, and made the winning case that brands such as Victoria’s Secret are guilty of shamelessly copying the packaging by makeup artist Pat McGrath, hence rightfully giving credit where credit is due and calling out unoriginal thinkers. In an age where it is unfortunately not uncommon for fashion critics to either not be invited to shows, based on an inferior review or bribed to provide glowing commentary in exchange for a nice gift, it is refreshing to have access to a Diet Prada who has captured the ability to call out those who deliver a “diet” version of an original. Diet Prada, among others, has the potential to not only proactively educate consumers and next-generation creatives but to act as a third party regulator, calling out copycats in an effort to encourage more creative autonomy. However, with such great responsibility holds great power.

The notion of radical transparency is seeping across all areas in the industry which is important and appreciated, especially by younger generations such as Generation Z. While calling out the “cheap copycats” is, yes, needed, the tactic Diet Prada employs to point the finger is, at least for me, questionable. Harsh daily accusations oftentimes leave a sour taste on my tongue with chosen words resonating more in the line of mean girl bullying than cultural enlightenment. Not only does it promote a stereotypical reputation that fashion is indeed a cold, snide industry furtively judging each other, but, more importantly, it fails to distinguish between copy and influence where the latter is a cornerstone which defines the essence of fashion.

The platform hides behind an anonymous identity, although according to The Fashion Law it is run by Tony Liu and Lindsey Schuyler, and therefore enjoys the liberty to write and post what it wants - oftentimes lacking much needed professional respect. For example, it has called out Dolce and Gabbana for copying Gucci and directly accused the brand of not being relevant in the course of fashion history. Does hiding behind a screen justify bullying?

Especially during the creative rush at Fashion Week presentations, it is amusing to note how designers are influencing one another as well as establishing which sartorial references have been chosen to emerge yet again as a trend- currently, we see a return of the emphasised shoulder thanks to Balenciaga and sequenced glamour thanks to Saint Laurent. Should they too be publicly shunned for reinterpreting an idea?

It is important to acknowledge that not everything that looks similar on the runway is a stolen “copy.” Considering the industry's archival legacy it is nothing, if not dependent on a design team's ability to take influence from the past and translate it to modern day. Should Coco Chanel’s creativity be questioned as she “only” adapted tweed menswear for women? Should Yves Saint Laurent be scrutinised for adapting ancient tribal prints for his iconic African Queen collection? Is John Galliano a copy-cat for implementing Rococo dresses for his Dior Haute Couture collection? Of course not. Most of today’s collections presented on the runway each season tend to be derived largely from existing creations and reborn to match today's needs.

With many houses presenting more than 4 collections each year, it cannot be expected of creatives that each piece must be a “new look”. There are only so many ways to cut an  A-line dress. Successful design is always prone to feature some already-existing elements.

Today it is easier than ever before, thanks to social media and digital archives (e.g Vogue Runway) to pinpoint a designer's inspiration which at best provides cultural context and at worst unjustly leads to social media call-outs humiliating creative teams which are already under incredible pressure. 

While online call-outs may prove to be particularly “shareable” and spark a general “LOL” - shaming designers for looking to the past for inspiration is not how fashion functions and ultimately discourages experimentation, innovation, and creative autonomy.  I argue that instead of carelessly labeling all familiar influences as a cheap imitation, let’s celebrate familiar references and question why certain codes emerge again back into fashion. Inspiration is a beautiful thing - not an unforgivable crime of plagiarism.

Resort 2018: Oh the Places You Will Go

As the sun spreads its rays again across the northern hemisphere, hinting at the delicious promise of summer, fashion’s most respected brands present their holiday inspired resort collections. What intrigued me most with this season was not necessarily the clothes themselves, but I found myself questioning the role of place and its influence within fashion (and on ourselves).  While Dior and Louis Vuitton jetted off to exotic locations, to our surprise Chanel and Prada stayed home - a tangy antithesis to the concept of “resort”.

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Chanel presented on their home turf, the Grand Palais. However instead of celebrating local Parisian style similar to its pre-fall Metier’s d’Art collection, Karl Lagerfeld sent his audience back in time to the natural opulence of Ancient Greece. I found it clever to bring “Greece” to Paris, transporting the mind to an exotic place and time through the execution of narrative transportation. Lagerfeld, notoriously one never to dwell on the past, took us back to the foundation of democracy or how he put it “the teenage years of our world”. It was a convincing thought, revisiting the bedrock of a democratic society - a welcome reminder amidst such a chaotic political climate.

Lagerfeld stated one must sometimes go back in order to move forward.

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Ms. Prada, although much opposed to the commercial crux of cruise collections, returned to the pre-collection calendar after a 5 year hiatus (most likely in response to the struggling financial performance of Prada s.p.a). It was a poetic gesture, showing her collection five stories above the original Prada store, opened by Miuccia Prada’s grandfather Mario Prada in 1913, at the Galleria Vittorio Emanuele II, one of the world’s most magnificent and oldest malls.

The building itself shaped the collection, through its industrial modernity and ornamental elegance. The borrowed influence resulted in a collection regarding the complexity of the female force, with a focus on athleisure emphasising feminine strength and eloquence. I personally liked the idea that the “resort” collection was presented over the heads of the many thousands of eager tourists unaware of the luxury spectacle taking place: a collection ironically intended for the luxury traveler- presented everywhere and no where.

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Dior and Louis Vuitton however fully embraced the rush of heading abroad. Maria Grazia Chiuri, her first resort collection for Dior, headed West. The Wild West that is. Above the glitzy town of Calabasas (home to the rich and famous), lies the wild prairie frontier of the Upper Las Virgenes Canyon Open Space Preserve. The open space and rolling pasture extended relentless freedom to a thematic collection based on the visions of Georgia O’Keefe, ancient cave paintings, and “California Dreaming”.

Nicholas Ghesquiere for Louis Vuitton, on the other hand, headed to the far East along the outer boundaries of Kyoto, Japan: to the Miho Museum designed by I.M Pei. It was the most futuristic modern building imaginable, almost as if it were built by some extra-terrestrial philocalists which too influenced the futurist aesthetics of the collection.

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While many remain skeptical by the true commercial intentions of “resort” collections* it is important to appreciate how place and its culture influences each respective collection.

In 1966 Maurice Broady, a British planner, invented the term architectural determinism: a new term for the architect’s lexicon describing that design solutions have the ability to change behaviour in a predictable and positive way. Also, the greats of the Renaissance including Leon Battista Alberti was convinced that place and beautiful urban planning would benefit all aspects of society as it has the ability to positively affect behaviour. For example, in a beautifully built city the thought was that the super rich would be inclined to spend time in town, not within their private property and all citizens would be encouraged to act communal, respectful and maintain order as we felt a sense of pride for our surroundings.

Buildings and place shape our lives, moods, and as seen through these collections influence design and fashions. If the awe of “place” has the ability to reduce mood disorders of citizens, as well as influence fashion does that mean that fashion too can influence our minds and opinions for the better?

I am very convinced it does.

*Like Louis Vuitton, Chanel will present its pre-fall collection in Japan later this month (for the second time) again affirming luxury’s continuous attempt to impress the Japanese consumer (Japan is the second-largest luxury goods market in the world, you know!)