Dr. Nina Van Volkinburg is a fashion academic and industry commentator, currently leading the MA Strategic Fashion Marketing programme at London College of Fashion, University of the Arts London. Her research explores the business of fashion through the lens of marketing, consumer culture, and technology.

An ethnographer by training, Nina holds a PhD in Management Studies from the University of Exeter. Her research explores how technological and cultural change shapes consumer behaviour and value creation within fashion and the wider creative industries. At the heart of Nina’s work is a commitment to supporting the next generation of fashion changemakers. Her weekly newsletter Open Office Hours! aims to equip young people with the knowledge, critical thinking, and confidence to make a positive impact on the wider fashion industry.

Nina also leads the Fashion Means Business podcast, featuring conversations with prominent figures from across the global fashion industry and academia. Her analysis and commentary have been featured in Vogue, ELLE, ABC News, BBC World News and other international media outlets.

Before moving fully into academia, Nina founded and led RETURE, the world’s first digital platform dedicated to fashion upcycling, combining her interests in entrepreneurship, technology and more sustainable approaches to fashion.

She is a Senior Fellow of the Higher Education Academy (SFHEA) and holds a Postgraduate Certificate in Academic Practice in Art, Design and Communication.

Photographed by Joanna Wierzbicka